What is Monthly Recurring Giving (MRG)?

If you're a SaaS founder, you already live and die by MRR — Monthly Recurring Revenue. It's the heartbeat metric: predictable, measurable, and the single number investors ask about first. But what if there were an equally powerful metric for the giving side of your business?

That's exactly what Monthly Recurring Giving (MRG) is. MRG measures the dollar amount a company donates to charitable causes on a recurring, monthly basis — verified through API connections rather than self-reported pledges.

MRG vs. MRR: A Natural Parallel

MRR tells you how much money flows into your business every month. MRG tells you how much flows out to causes you care about. The parallel is intentional. Just as MRR gives you predictability on the revenue side, MRG gives nonprofits predictability on the funding side. And just as MRR is the foundation for SaaS valuations, MRG can become the foundation for a company's social impact story.

Here's a simple example: if your SaaS does $10,000/month in MRR and you donate $1,000/month to verified nonprofits, your MRG is $1,000 and your MRG percentage is 10%. That puts you in the 10% Club — the top tier of verified givers on GiveCheck.

Why MRG Matters for Founders

There are several reasons founders should care about tracking MRG:

• Accountability: A vague promise to "give back" is easy to forget. A tracked MRG metric keeps you honest, just like tracking MRR keeps you focused on growth.
• Consistency: One-time donations are great, but nonprofits need predictable funding to plan programs. Monthly giving is dramatically more valuable per dollar than sporadic contributions.
• Storytelling: "We donate 10% of our revenue every month, verified by API" is a far more compelling narrative than "we care about social impact." MRG gives you a number to point to.
• Competitive differentiation: In a crowded market, verified generosity sets you apart. Customers increasingly choose brands that align with their values.

How GiveCheck Calculates MRG

GiveCheck connects to your Stripe account via read-only OAuth to determine your monthly revenue. It then cross-references your donations through Every.org's API. The ratio between the two gives you your verified MRG percentage. No spreadsheets, no honor system — just automated, transparent verification.

This is fundamentally different from programs that rely on self-reporting. When a company says "we pledge 1% of revenue," there's no mechanism to verify that claim. With MRG tracked through GiveCheck, every dollar is accounted for and publicly visible on the leaderboard.

The MRG Movement

We believe MRG will become as standard a metric as MRR for mission-driven companies. Just as the SaaS industry standardized around MRR, ARR, churn, and LTV, the next generation of founders will track MRG alongside their revenue metrics. It's not charity — it's a business practice. And like all good business practices, it works best when it's measured, verified, and public.

If you're ready to start tracking your MRG, GiveCheck makes it effortless. Connect your Stripe, choose your nonprofits, and let the API do the rest. Your generosity becomes a number — and numbers don't lie.